He probably did as much to elevate the stature of the golf professional, who at one time was not even permitted in some club houses, as anyone. He was probably the first professional who lived like a king. He was famous for saying he never wanted to be a millionaire; he just wanted to live like one.
His cavalier approach to golf tended to psych out his opponents, as he always seemed to just be having a good time as he routinely claimed the lion's share of the prize money. The fact that he had one of the best short games ever didn't hurt.
As far as his attitude to golf, and to life, is concerned, I think he nailed it when he said:
"Don't hurry. Don't worry. You're only here for a short visit. So don't forget to stop and smell the roses."